As part of its expansion and the reinvestment of its profits in family projects, the group has opted to benefit from its know-how in agricultural studies and marketing strategies while benefiting from its network of friends to ensure a network of infallible distribution allowing the optimization of the marketing circuit of its agricultural products and derivatives. The experience began by exploiting the agricultural land located in the Sfax region to pick and produce local products from figs, prickly pears, almonds, pistachios and olives. Taking advantage of the “BIO” label and analysis certificates from a recognized laboratory, the “HERITAGE” brand was created to promote our products nationally and internationally.